Conjecto’s set of smart digital marketing products and services, called PrimeAds-S, aims to offer the market a set of services to ensure the best return on investment in publishing ads in digital (or hybrid) media. For this, planning and advertisements are prepared based on specific customer data and public data related to the market, the type of product or service to be advertised, and the alternative media and channels that can and should be explored with models. of statistical inference.