Conjecto's suite of intelligent digital marketing products and services, named PrimeAds-S, aims to offer the market a set of services to ensure the best return on investment in publishing advertisements on digital (or hybrid) media. To achieve this, planning and advertisements are developed based on specific client data and public data related to the market, the type of product or service to be advertised, and the media and channel alternatives that can and should be explored with statistical inference models.