Digital Marketing (PrimeAds-S)
Conjecto's suite of intelligent digital marketing products and services, named PrimeAds-S, aims to offer the market a set of services to ensure the best return on investment in advertising...
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Churn Analysis
Analysis models to identify customers at higher risk of canceling contracts and, eventually, migrating to competitors. These models are especially useful and relevant for organizations whose business model...
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Market-basket Analysis
It involves the use of models and algorithms to identify the most frequent items in a shopping cart or the influence of a particular item on the purchase intent of another related product or service. This type of analysis is...
Saiba maisMarketing Budget Optimization
Optimization model to maximize the return on marketing resource allocation across multi-channel campaigns (TV, internet, events, etc.).
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Sales vs External Events Correlation Analysis
Analysis to identify and monitor variables with a high level of correlation with sales volume. Social media sentiment analysis regarding the brand/product/market, for the company or its competitors.
Saiba maisProspect 2 Call Score (P2CS)
A score to identify prospects with the highest likelihood of purchasing products based on historical data and the evaluation of previously run campaigns by the client or by companies in the same business segment.
Saiba maisInsights from Customer Clusters
Customer segmentation based on predefined and calculated variables (e.g., customer's distance to the nearest store or to the store with the highest purchase volume, number of items in a single purchase, etc.)
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