Applications involving big data technologies and processes have influenced the work and role of professionals in virtually all areas of human knowledge and business segments. Market research is not immune to this influence. On the contrary, it has been directly affected by these changes.
Considering this new reality, the Brazilian Association of Research Companies (ABEP) opened its doors for a lecture titled “Big Data and Business Intelligence: a new perspective on data” presented by Conjecto’s executive director, Renilton Oliveira.
The lecture, which took place at ABEP’s headquarters in São Paulo, clarified to professionals from the main research companies in Brazil how big data has influenced and will continue to impact market research. More information about the event can be found here.
Source: http://blog.opovo.com.br/bigdata/2015/11/11/big-data-e-pesquisa-de-mercado/