There is ample evidence that, however relevant skills and tools may be in organizations to drive the use of business intelligence solutions and platforms, data will increasingly be the fuel and, in many cases, the oxygen of organizations for this purpose. In this sense, Conjecto offers its clients a set of specialized services, collectively referred to as Conjecto Data Services (CDS), which involve the delivery of prepared, updated, and periodically enriched data (from public data sources) to serve as a basis for building analytical models.
These evidences (and along with them, the extraordinary value of CDS) are corroborated by the following facts:
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Data will increasingly be a differentiating factor (algorithms and tools tend to become more accessible);
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External data (public and private) improves the assertiveness of models;
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The ability to process data and use it effectively is currently restricted in the market.
Based on the use of CDS, it is possible to answer questions easily, practically, and assertively, such as:
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What is the influence of variations in the labor market (employment balance) on the propensity to purchase a specific product or service? In which geographical region is this influence more (or less) pronounced?
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Is there any correlation between the average salary of the formally employed population and the delinquency of customers of a company operating in different geographical areas of the country?
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Which socioeconomic indicators of a city have a stronger correlation (positive or negative) with the sales efficiency of products and services of an organization?
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Is there any correlation between the sentiment of people who publish messages and information on social networks and the propensity to pay a debt?
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Which data regarding the consumption pattern of the population in Brazilian municipalities represent relevant variables for predictive analysis models applied to marketing and sales areas?
In this sense, CDS is related to subscribing to access prepared and enriched data from various public and private sources. Available data includes: employment stock and variation, profile of municipal public administration, demographic data of cities, vehicle fleet, financial institutions, federal transfers to municipalities, post offices, notaries, schools and universities, ENEM results, IDHM, flights in Brazil, car sales advertisements, health plan beneficiaries, health equipment per municipality, election results, among others.
1. Employment Stock and Variation 2. Profile of Public Administration 3. Demographic data of cities 4. Vehicle Fleet 5. Financial Institutions 6. Federal Transfers to Municipalities 7. Post Offices 8. Notaries 9. Schools and Universities 10. ENEM Results 11. IDHM 12. Flights in Brazil 13. Car Sales Advertisements 14. Health Plan Beneficiaries 15. Health Equipment per Municipality 16. Election Results
The diagrams below relate some data that are part of CDS and help answer questions such as those indicated above. Indeed, the use of external data and sources is limited only by the creativity and curiosity of the data analyst and their knowledge of business processes.