{"id":35,"date":"2019-05-16T17:00:35","date_gmt":"2019-05-16T20:00:35","guid":{"rendered":"http:\/\/s3.atratis.com.br\/clientes\/base\/?post_type=solucoes&#038;p=35"},"modified":"2020-11-06T16:10:54","modified_gmt":"2020-11-06T19:10:54","slug":"marketing-e-vendas","status":"publish","type":"solucoes","link":"https:\/\/conjecto.com.br\/en\/solucoes\/marketing-e-vendas\/","title":{"rendered":"Marketing e Vendas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Prospect 2 Call Score (P2CS)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Score para determinar prospects com maior chance de comprar produtos com base no hist\u00f3rico e avalia\u00e7\u00e3o da efic\u00e1cia de campanhas realizadas previamente pelo cliente ou por empresas no mesmo segmento de neg\u00f3cio. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Insights from Customer Clusters<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segmenta\u00e7\u00e3o de clientes com base em vari\u00e1veis pr\u00e9-definidas e calculadas (ex. dist\u00e2ncia do cliente para a loja mais pr\u00f3xima ou para a loja que efetua maior volume de compras, quantidade de itens em uma mesma compra etc.) <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sales vs External Events Correlation Analysis<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An\u00e1lise para identificar e monitorar vari\u00e1veis com alto n\u00edvel de correla\u00e7\u00e3o com volume de vendas. An\u00e1lise de sentimento em redes sociais em rela\u00e7\u00e3o \u00e0 marca\/produto\/mercado, da empresa ou dos concorrentes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Marketing Budget Optimization<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Modelo de otimiza\u00e7\u00e3o para maximizar o retorno na aplica\u00e7\u00e3o de recursos de marketing em campanhas em m\u00faltiplos canais (TV, internet, eventos etc).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong> Market-basket Analysis<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Envolve o uso de modelos e algoritmos para identificar os itens mais frequentes em uma cesta de compras ou a influ\u00eancia de um determinado item na inten\u00e7\u00e3o de compra de um outro produto ou servi\u00e7o relacionado. Esse tipo de an\u00e1lise \u00e9 importante para definir estrat\u00e9gias de promo\u00e7\u00e3o de produtos, alavancar venda de itens com baixo giro de estoque e aumentar o ticket m\u00e9dio de venda. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Churn Analysis<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Modelos de an\u00e1lise para identificar clientes com maior risco de cancelar contratos e, eventualmente, migrar para a concorr\u00eancia. Esses modelos s\u00e3o especialmente \u00fateis e relevantes para organiza\u00e7\u00f5es cujo modelo de neg\u00f3cio \u00e9 baseado em subscri\u00e7\u00e3o de um servi\u00e7o. <\/p>\n","protected":false},"featured_media":664,"parent":0,"template":"","tipos":[],"class_list":["post-35","solucoes","type-solucoes","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing e Vendas - Conjecto Analytics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conjecto.com.br\/solucoes\/marketing-e-vendas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing e Vendas - Conjecto Analytics\" \/>\n<meta property=\"og:description\" content=\"Prospect 2 Call Score (P2CS) Score para determinar prospects com maior chance de comprar produtos com base no hist\u00f3rico e avalia\u00e7\u00e3o da efic\u00e1cia de campanhas realizadas previamente pelo cliente ou por empresas no mesmo segmento de neg\u00f3cio. 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