{"id":1039,"date":"2015-11-11T10:06:22","date_gmt":"2015-11-11T12:06:22","guid":{"rendered":"https:\/\/conjecto.com.br\/?p=1039"},"modified":"2020-11-06T10:07:47","modified_gmt":"2020-11-06T13:07:47","slug":"big-data-e-pesquisa-de-mercado","status":"publish","type":"post","link":"https:\/\/conjecto.com.br\/en\/noticias-institucionais\/big-data-e-pesquisa-de-mercado\/","title":{"rendered":"Big data e pesquisa de mercado"},"content":{"rendered":"\n<p>As aplica\u00e7\u00f5es que envolvem tecnologias e processos relacionados a big data t\u00eam influenciado o trabalho e o papel de profissionais em virtualmente todas as \u00e1reas do conhecimento e humano e segmentos de neg\u00f3cio. A pesquisa de mercado n\u00e3o est\u00e1 imune a essa influ\u00eancia. Ao contr\u00e1rio, tem sido diretamente afetada diretamente pelas mudan\u00e7as.<\/p>\n\n\n\n<p>Considerando essa nova realidade, a\u00a0<a href=\"https:\/\/web.archive.org\/web\/20160829171648\/http:\/\/www.abep.org\/\">Associa\u00e7\u00e3o Brasileira de Empresas de Pesquisa (ABEP)<\/a>\u00a0abriu espa\u00e7o para a palestra \u201cBig Data e Business Intelligence: um novo olhar sobre os dados\u201d apresentada pelo diretor executivo da\u00a0<a href=\"https:\/\/web.archive.org\/web\/20160829171648\/http:\/\/www.conjecto.com.br\/\">Conjecto<\/a>, Renilton Oliveira. <\/p>\n\n\n\n<p>A palestra, que ocorreu na sede da ABEP em S\u00e3o Paulo, esclareceu aos profissionais das principais empresas de pesquisa no Brasil como o big data tem influenciado e continuar\u00e1 causando impacto na pesquisa de mercado. Mais informa\u00e7\u00f5es sobre o evento podem ser obtidas\u00a0<a href=\"https:\/\/web.archive.org\/web\/20160829171648\/http:\/\/www.abep.org\/blog\/acontece-na-abep\/workshop-abep-abre-espaco-para-big-data-e-inteligencia-competitiva\/\">aqui<\/a>.<\/p>\n\n\n\n<p><em>Fonte: http:\/\/blog.opovo.com.br\/bigdata\/2015\/11\/11\/big-data-e-pesquisa-de-mercado\/<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As aplica\u00e7\u00f5es que envolvem tecnologias e processos relacionados a big data t\u00eam influenciado o trabalho e o papel de profissionais em virtualmente todas as \u00e1reas do conhecimento e humano e segmentos de neg\u00f3cio. A pesquisa de mercado n\u00e3o est\u00e1 imune a essa influ\u00eancia. Ao contr\u00e1rio, tem sido diretamente afetada diretamente pelas mudan\u00e7as. Considerando essa nova [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,13,59],"tags":[24,60],"class_list":["post-1039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-big-data-noticias-institucionais","category-noticias-institucionais","category-pesquisa-de-mercado","tag-big-data","tag-pesquisa-de-mercado"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Big data e pesquisa de mercado - Conjecto Analytics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conjecto.com.br\/noticias-institucionais\/big-data-e-pesquisa-de-mercado\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Big data e pesquisa de mercado - Conjecto Analytics\" \/>\n<meta property=\"og:description\" content=\"As aplica\u00e7\u00f5es que envolvem tecnologias e processos relacionados a big data t\u00eam influenciado o trabalho e o papel de profissionais em virtualmente todas as \u00e1reas do conhecimento e humano e segmentos de neg\u00f3cio. A pesquisa de mercado n\u00e3o est\u00e1 imune a essa influ\u00eancia. Ao contr\u00e1rio, tem sido diretamente afetada diretamente pelas mudan\u00e7as. 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