In an increasingly data-driven landscape, where operational efficiency has become a competitive advantage, innovative companies are adopting Process Mining as a strategic tool to transform their operations. More than just a technology, it's a new way to visualize, monitor, and improve business processes.
What is Process Mining?
Process mining analyzes event logs from transactional systems (such as ERPs and CRMs) and automatically reconstructs the real flow of organizational processes — creating what we call a digital twin of the process. This allows organizations to visualize, in real-time, how processes actually occur (and not just how they were designed on paper).
Unlike traditional and subjective approaches, process mining offers an objective and visual basis for strategic decision-making.
Benefits of Process Mining for Companies
1. Companies with a Process Culture
Organizations with well-defined processes, clear KPIs, and process owners can use mining to:
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Automate analyses
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Detect bottlenecks
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Accelerate improvements
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Increase data-driven productivity
2. Companies Transitioning to Process Management
For companies still operating with tacit knowledge and reliance on key employees, mining:
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Uncovers hidden variations and flaws
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Promotes standardization and governance
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Drives a process-oriented cultural change
What ensures success?
The experience of leading companies worldwide has revealed critical factors for successfully scaling process mining:
- Strong executive sponsorship: Active support from senior leaders is crucial. At Reckitt, for example, the CEO and CFO drove adoption from the outset.
- Business unit engagement: Processes belong to the business units — and they need to be involved from problem definition to improvement implementation.
- Center of Excellence (CoE): Having a dedicated process mining team accelerates adoption, promotes best practices, and empowers other teams.
- Focus on Results: Process mining projects should be linked to the company's strategic objectives, with clear goals for return on investment. At Cardinal Health, gains from mining exceeded targets by 2.5 times in the second year of operation.
- Change management and continuous training: Transformations only happen with people. Training, forums for sharing best practices, and internal communities are essential for maintaining engagement.
From insights to action
Generating visualizations and diagnostics is important, but the real value lies in acting on that data. Companies like Telia Company invested in identifying areas open to experimentation, engaging local teams, and solving specific problems with a focus on practical results — such as reducing failures in the order cycle or optimizing cash flow.
The future: AI, accessibility, and scalability
Process mining is evolving with the support of emerging technologies. Mars explores the use of AI to automate the identification of improvements, while BMW trains over 80,000 employees to use digital tools that include process mining. This shows that the future lies in democratizing access to analytical tools, promoting autonomy and innovation at the forefront.
How Conjecto can help
At Conjecto, together with our partner Celonis, we closely follow our customers' digital transformation, and recognize the power of process mining as a competitive differentiator.
We believe that any organization — regardless of sector or maturity — can gain visibility, efficiency, and operational intelligence with this approach.
🚀 Want to apply process mining in your company?
👉 Talk to the Conjecto team and discover how to transform your data into real results.